Be !nventive

We are proud to present a new proposition for Coventry...

City of Invention - Be !nventive

As the city stands at an important cross roads, looking for new ways to earn a living, we believe that this proposition highlights the extraordinary streak of inventiveness that runs through its thousand-year history, and offers a rallying call to the people of Coventry, who must be its advocates.

Looking ahead, Coventry's only competitive advantage is its inventiveness in shaping the new industries of the future and harnessing the skills and creativity of all of its people.

That's why Be !nventive is so important - not as a marketing slogan, here today and gone tomorrow, but as a way of thinking about our city and all that we are trying to achieve.